Evaluation: Question 4

Who would be the target audience for your media product?


Target audience profiles-

Name: Sarah Thompson
Age: 17
Country Living In: United Kingdom, London
Interests: Shopping, Social Networking and Outdoor activities; sailing etc.
Favorite Shops: Topshop, River Island and Primark
Favorite Genre Of Film: Supernatural Horror, Romance and Chick Flicks.
Favorite Genre Of Music: R&B, Pop and Latest Releases.
Favorite TV Programme: Eastenders, Nature Documentaries and any with dramatic or tension building narratives.

Sarah is a perfect example of our target audience for our opening film. She has interests in down to earth hobbies and doesn't care what the public eye think about her. She can connect with the protagonist as she is practical and follows the reverse stereotypical traits of a female. She has an interest in tension building programmes so she matches the interest of our opening sequence with it being interesting and tension building with the music and narrative. She has an interest in the latest music and fashion showing our opening sequence can have an interest due to the fact it is new and the latest film available encouraging audiences such as Sarah to watch it. Sarah lives in the UK so the opening sequence can be accessible for her to watch due to the opening being produced by a Independent company which are many based in the UK, Sarah is able to view the film online, perhaps in an independent cinema based in London if opening sequence was to go wide spread with audience's interests.


Name: Jacob White
Age: 18
Country Living In: America, New Orleans
Interests: Socializing with friends, Social Networking and Online Streaming.
Favorite Shops: Topman, American Apparel and Nike Store.
Favorite Genre Of Film: Supernatural Horror, Action and Thriller.
Favorite Genre Of Music: R&B, Pop and Latest Releases.
Favorite TV Programmes: Walking Dead, MTV and Pimp Up My Ride.

Jacob is a perfect male example of a target audience for our opening sequence. The age matches our target audience of 16+ and has interests in typical teenage activities including watching movies online streaming. One way our opening film may be viewed by audiences is by viral marketing where the opening has a worldwide audience, therefore people such a sJacob can view the opening. He has interests in horror films which shows he has the stereotypical traits of a male and their stereotypical interests. This shows us that he is the perfect audience to enjoy our opening as the opening is tension building and scary for teenage boys. He has an interest in socializing with his friends so he may spread the enjoyment of watching our opening and encourage a wide audience to view it, which in the film industry increases the profits for the film company.